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The Design Conference for FileMaker Developers scheduled for October 21-22, in Chicago

Featured The Design Conference for FileMaker Developers scheduled for October 21-22, in Chicago

[FMT Press Release] CHICAGO – September 11, 2013 -- Vanguard Custom Software announced today that registration has opened for Experience and Style: The Design Conference for FileMaker Developers. The conference will be held October 21-22 in Chicago. Ryan Singer, Product Manager at 37 Signals, will present the opening design session.

The two day event will feature in depth sessions on experience design and visual design, and attendees will have opportunities to get live feedback about the user experience and interfaces in their current projects. The two-day conference will feature 10 in-depth sessions led by leading FileMaker Pro developers:

A Product Designer's Instinct

Ryan Singer, Product Manager at 37Signals

Great product designers cut to the essence of a problem. They have an ability to sniff out what really matters and focus in on what the user wants. How do you do that? Ryan will share a model of the product development process that encapsulates the intuition he built up after ten years of designing easy-to-use software products.
 

The Foundations of Great Design

Dr. Don Levan, Lead Designer at Vanguard Custom Software

Examining apps that get it right and those that get it wrong Dr. Levan will discuss the key principles and best practices of interaction design, the cognitive abilities and limitations shared by all people that designers must keep in mind and the modern trends that impact user’s expectations.
 

The Design Master Class for Custom Software Developers

Albert Harum-Alvarez, Lead Designer, SmallCo

Step into the Design Master Class and get honest and direct design criticism of the experience and style in your current project. Presenters have one minute to explain the goals and roles of the existing application and answer the question "Who uses this tool, and what do they want to accomplish?" After the one minute intro, Albert will facilitate a live critique of the solution.
 

Designing for Mobile: What we Can Learn from Twitter's 140 Characters

Steve Abrahamson: Technologist, UX Designer

Designing for today's mobile environment requires you to balance constraints. This can be frustrating, but it can also challenge you to greater clarity – cut out the noncritical and deliver only the core message with brevity and grace. Steve will examine how the user experience and user interface conventions, of the past and present, can inform our designs for mobile devices today, and look at where mobile is heading and how this can help us create design plans for tomorrow.
 

After the Sketch: Using FileMaker Pro to Validate your Designs

Ernest Koe, President and co-founder of The Proof Group

After sketching and low-fidelity mockups are complete, higher fidelity prototypes can help validate the UI design and how it works with the data model. Ernest will explore how he uses FileMaker to validate the visual design and the solution's data model.
 

Applied Color Theory: Using Color, Gradients, and Translucency in Applications to Direct Attention and Enhance User Experience

Colin Keefe, Visual Artist, Curator, and Project Manager at IT Solutions

Colin will discuss Color Theory first in the context of the underlying science, fine art applications, usage in web and application design, and then specifically in the framework of the FileMaker Platform. 
 

Designing with Type: Lessons Learned from Advertising, Newspapers, and the World at Large

Bob Shockey, President, Alchemy Consulting Group

Typography is a primary element of graphic design. While our choices are more limited in FileMaker, there are core typographic skills that every developer should have. Join Bob Shockey, from Alchemy Consulting Group, on a journey through the key aspects of this important subject. Examine what can be learned from magazines, newspapers, and advertising. Learn the essential elements of typographic design. See hands-on techniques for organizing data for a design, and how to arrange, differentiate, and standardize data on a screen or printed page.
 

The Design Master Class for Product Developers

Albert Harum-Alvarez, Lead Designer, SmallCo

Step into the Design Master Class and get honest and direct design criticism in your current project. Presenters have one minute to explain the goals and roles of the existing application and answer the question "Who uses this tool, and what do they want to accomplish?" After the one minute intro, Albert will facilitate a live critique of the solution.
 

Planning and Designing the Complex Application to Run Across Multiple Platforms

Dr. Don Levan, Lead Designer at Vanguard Custom Software

Designing apps that will run on more than one platform can be very challenging. How do you create an environment that is familiar without requiring all elements to look and behave the same way on each platform? Dr. Levan will present a process which developers can use to design the interactions, user flow, and functionality of a complex app that will run with feature parity on more than one platform. 
 

Styles, Patterns and Experience - a Case Study of Visual Interface Design

Chih Hsiao, Senior User Experience Designer, FileMaker

Beauty is more than skin-deep. To develop an effective visual style requires an understanding of what humans see, what cues we're used to seeing, and how to apply this to your unique application. Chih will use a FileMaker case study to illustrate the theories, choices, and iterations in creating a visual style guide for your projects.
 

The Venue
 

Hotel Sax Chicago is a stylish luxury hotel in downtown Chicago, Illinois, featuring elegant rooms and suites, an eclectic restaurant & wine bar, a lounge, spa services, and flexible meeting and event space - the perfect downtown Chicago hotel destination for business and vacation.

Hotel Sax has arranged special room rates for attendees of Experience and Style: just $209 per night. Book online or call 877-569-3742. Request the special rate with the code “FileMaker Conference”. Limited rooms are available at this rate, so don’t delay.

What else do attendees need to know?

All sessions will be recorded. All attendees will receive the audio recordings at no additional charge after the conference.

Experience and Style will run concurrent to the FM Product Conference.  Experience & Style attendees will be able to attend the FM Product Conference sessions (space permitting) and will also receive all audio recordings from the FM Product Conference at no extra charge.

Relevant Links
 
Experience & Style: https://experienceandstyle.com
Vanguard Custom Software: http://vanguardcs.net/
Hotel Sax Chicago: https://HotelSaxChicago

              

Experience and Style is a production of Vanguard Custom Software. Vanguard's mission is to “create simple applications which solve complex problems.” They incorporate software development best practices, interaction design, and cognitive psychology to create data-driven applications and websites that are efficient for business and easy for people.

 

Don Levan
President - Vanguard Custom Software, LLC.
(917)842-2911

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